Influencer Marketing in India: What Are The Various Types Of Influencers And How To Find That Suits My Marketing Needs

Buyers continue to appreciate word-of-mouth as a source of information. Additionally, your brand will be stronger in the digital era as people share suggestions and chat about your items on social media.

Additionally, marketing messages from various social media influencers reach various audiences and accomplish various objectives. The degree or kind of social media influencer that makes the most sense to work with you may vary depending on the nature of your company.

Social media influencers are people who have amassed a following on social media and are usually regarded by their fans as legendary figures in their field. In recent years, the popularity of influencer marketing has started to surge. Influencer marketing is becoming a widely used digital marketing strategy. Before spending money on influencer marketing, firms must thoroughly grasp the different influencer types and choose the best influencer marketing platform in India.

We’ve included the eight major categories of influencers below so you can get a clear picture of the influencer industry and, ideally, identify the categories that are best for your business.

Gaming Influencers – Live Streamers

One of the major markets for influencers is gaming. In fact, guys are more likely to pursue this specialisation. The high-quality material that gaming influencers produce attracts about 54{15480c2c7b281797dd0c29e68425ccdc00d302f468e5e58e6ee3687b6c8a74c2} of males as followers. Influencers in the gaming industry often live to stream their gameplay on sites like Twitch and YouTube. To improve at gaming, millions of their admirers watch their live broadcasts.

Because people pay close attention to these live streaming, you may anticipate a boost in brand exposure. You may also advertise your deals and drive purchases through social media influencers. PewDiePie is one of the most well-known gaming mega-influencers. On YouTube, he has more than 103 million ardent fans who follow all of his advice.

Exercise and Sports

Fitness influencers, like those in gaming, may specialise in a wide range of areas:



Lifting weights


Ideal lifestyle

Weight loss

and many more

Influencers in sports and fitness are often a source of inspiration for their following. They usually promote sportswear companies, food and beverage companies involved in the health and wellness sector, specific diets and exercise regimens, and more.

Because of their well-known physical fitness, athletes and fitness influencers may inspire their audiences greatly. Along with health and wellness businesses, they often partner with food and beverage companies. They also support several sports companies. Typically, their followers also have an interest in fitness-related pursuits. These influencers often collaborate with B2C firms to market their goods.


Big-name camera firms often hire photographers that fall into the mega- to micro-influencer categories to market their cameras, lenses, and other accessories. Some of the top content producers in the world are among these influences.

Photographers must be included while discussing the many categories of influencers. They are among the top content producers on social media and produce excellent material.

These social media stars have the chance to work with companies across all sectors, thanks to their expertise. To advertise their cameras and lenses for photography, several global camera firms and marketers also collaborate with these mega- and micro-influencers.


Influencers in travel provide more than just a heavy dose of FOMO. Numerous travel influencers provide travel advice, hacks, and tips in addition to company evaluations, suggested itineraries, and dining recommendations. Similar to gaming and fitness, travel may be divided into a variety of niches, including gear, destinations, how-tos, and more.

This group includes travellers as a number of bloggers and vloggers who specialise in certain niches. To leverage influencer marketing on Instagram and other social media platforms, brands may collaborate with such influencers to test several different strategies.

Beauty Influencers

Beauty influencers must be included while discussing the many sorts of influencers. It is the top category that women follow, with around 56{15480c2c7b281797dd0c29e68425ccdc00d302f468e5e58e6ee3687b6c8a74c2} of women doing so. Furthermore, roughly 43{15480c2c7b281797dd0c29e68425ccdc00d302f468e5e58e6ee3687b6c8a74c2} of shoppers follow beauty influencers.

These influencers often give their followers beauty advice that makes them look beautiful. Influencers in the beauty industry may increase sales while also raising brand awareness.

These influencers quickly raise awareness of your beauty business and boost sales by sharing beauty advice, product reviews, how-tos, and other content. This sort of influencer includes regular folks of either gender who like cosmetics as well as trained makeup professionals.

Fashion Influencers

Fashion influencers promote a wide variety of goods since they concentrate on items like apparel, jewellery, shoes, watches, and other accessories. They often provide product evaluations, advertise items, collaborate with fashion labels, broadcast “haul” films of their shopping trips, and provide style advice.

CGI Influencers

The CGI influencers are yet another distinct subset of influencers. Programmers and designers created these influences as entirely virtual characters. They are only computer-generated photos, although they appear like other social media influencers. These CGI influencers are many and have a significant impact on the thoughts of their followers. CGI influencers may promote B2C products from their domains much as real influencers can. Their social media updates may boost interaction and increase your company’s exposure, too.

Subject Matter Experts

Subject matter specialists are pretty knowledgeable about the many forms of influencers. They consist of experienced specialists from all different fields, such as physicians, researchers, coffee farmers, IT experts, SEO gurus, and gadget experts.

These specialists freely provide their industry expertise to enlighten, educate, and engage their followers.

On social media, followers often contact subject matter experts to have their questions addressed and to learn more about the sector.


Momspresso Mymoney is one of the best platform for influencer marketing in India, where you can find curated content creators and influencers for your influencer marketing requirements in India. You may work with many different sorts of influencers to promote your company online. Look for influencers that are a good match for your company based on your speciality and core principles. To locate the best influencers for your campaigns, be sure to look into their audiences as well as their engagement rates. You may utilise our influencer marketing tool to locate trustworthy influencers quickly. Based on their reach, you may use it to filter and find various influencer categories, including nano-, micro-, and mega-influencers. Additionally, it offers pertinent information that you may use to judge the veracity and relatability of each influencer.

News Reporter